Couple of months ago, I watched an older conference speech by Warren Buffett - the famous investment billionaire - as I was searching for some value investing advice. While the man provides simple yet tremendous money investing wisdom in every sentence he is also great to learn from in other … [Read more...]
Top 5 YouTube Ads of the Past Decade
Over the last couple of years YouTube became the second biggest search engine in the world, behind Google. With that, its significance for marketing opportunities was followed by advertising dollars. Side note: YouTube was created in 2005 by a couple of former PayPal employees and was bought … [Read more...]
Mobile-friendly websites: Google test + Why should you care
Back in April 2015, Google started to adjust their search results based on whether their users (you and I) performed the search on their smartphone or tablet (mobile devices), or on a laptop or a desktop computer (traditional). This latest Google move is in the direct response that … [Read more...]
Quick look at YouTube ads: Do they work?
As YouTube celebrates its 10th birthday this year they launched a special site where you can vote for your favourite ad of the decade. But wait, wait, stay here before you get distracted with some clever ads! Do YouTube ads work? You might have heard that you can make and run ads for your … [Read more...]
Is Giving Your Customers More Choice a Good Thing To Do?
I bet you experienced situations when you felt almost "intimidated" by all the choice that was offered to you. You analyzed your options, compared them, then finally decided (or not). Surprisingly enough, instead of feeling great about the choice you made you felt liberated to finally be done … [Read more...]