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Is Giving Your Customers More Choice a Good Thing To Do?

apple-notebooks

I bet you experienced situations when you felt almost "intimidated" by all the choice that was offered to you. You analyzed your options, compared them, then finally decided (or not). Surprisingly enough, instead of feeling great about the choice you made you felt liberated to finally be done … [Read more...]

Filed Under: Customer Experience Tagged With: Apple, marketing psychology

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